How Will Minimum Pricing Impact Scotch?

How Will Minimum Pricing Impact Scotch?

The introduction of Minimum Unit Pricing (MUP) in Scotland is a step closer following the Court of Session’s backing of the move last month – but how will the Scottish Government’s idea affect Scotch whisky?

Widespread price increases, stockpiling and cross-border shopping with England and Ireland will all result from the launch of MUP, according to findings revealed today by research company Nielsen.

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